Strategic Planner


About Hakuhodo

We are part of HAKUHODO Inc., the 2nd largest advertising agency in Japan founded in 1895. As a group of HAKUHODO and HAKUHODO Asia Pacific, we provide the best mix of HAKUHODO’s global network and local insights.

Through our network of over 80 offices in 17 countries and regions, and with more than 2,400 employees (including locally hired staff) working outside Japan, we provide the best solutions to all our clients.

HAKUHODO SAC & HAKUHODO VIETNAM have done great collaborations with our clients. Some of them have been awarded officially. One of those is TVC in Neptune TET (lunar newyear) campaign 2015 which was awarded as 5th in YouTube leaderboard Vietnam 2015:

Hakuhodo is famous for the dynamic environment which is contributed by our professional and creative staffs. Let’s join us to become a part of Hakuhodo and enjoy the fast-paced growth as well as challenges everyday!

Job Description


  • Get and clarify the brief from client and understand it deeply
  • Get the right and dig down consumer insights
  • Give the exact proposition & creative directions to creative team
  • Work together with Account and Creative to win the projects

Research management:

  • Desk research (collect data and analyze)
  • Conduct in-house research
  • Manage research agency

Presentation creation:

  • Create the deck logically (and beautifully)
  • Present to client
  • Internal projects and paperwork of Brand Strategic Planning team

Occassional Duties:

  • Support Brand Strategic Planning Team in some other task

Job Requirements

  • At least 1 year working as Strategic Planner in well-known agency; or Assistant Branding Manager or PR/Brand Planner in well-known client company having experience of working with Advertising/Research… Agency; or Strategic Planner or Brand Management field in well-known IMC agencies or research agencies (either quantitative or qualitative).
  • Knowledge in marketing, branding, strategic planning;
  • Logical thinking and analytical skills;
  • Good English usage in 4 skills & Vietnamese fluency;
  • Look at both the big picture and details;
  • Work independently;
  • Creative mind.


  • Salary range: 500 – 800 USD/month
  • Working in dynamic and friendly environment
  • Growing business
  • Once employee have passed probation and signed labour contract, the employee will have other benefits as follows:
    • 16 annual leave per year
    • 13th month salary
    • Year-end bonus based on performance and business result
    • Annual health check
    • Social insurance, health insurance, unemployment insurance (Vietnamese Law)
    • Insurance benefit package (PVI Care)
    • Mobile phone fee allowance base on company’s policy
    • Participate in company’s event, company trip
    • Participate in company’s training programs, self-studying program (fee supported by company)
    • Salary reviewed annually

If you have interest in this job opportunity, kindly send your CV to email following Subject: [BrandsVN] – Strategic Planner – Your Full Name


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