[MoMo] Senior Digital Marketing Specialist


Key Responsibilities

  1. Planning, development and execution of digital programs and campaigns, including online advertising, website strategy and design, mobile apps, social media and deliverables, especially FB and GG channel
  2. Planning, Monitor Execution and Optimize channel Search Optimization for 2 sources, Website and App Store to increase quality traffic which can convert into business goals such as New User Acquisition, Brand Awareness and User Engagement in App
  3. Interfacing with marketing communication functions, as well as PR, Events, Branding, Growth and Business product marketing teams to support business and communication
  4. Leading ongoing management of digital touchpoints and customer journey, reporting weekly / quarterly and yearly
  5. Research insight and seek for new and advanced digital platforms, channel, device tools for improving the effectiveness of digital function including social listening, online campaign tracking, ROI and data management, website and content creation


Minimum Qualifications: Bachelor degree in related fields

  • Deep experience with large-scale digital marketing & multichannel projects within the technology sector
  • Previous experience with designing and optimizing customer journeys a plus

Essential Skills:

  • Deep understanding of digital marketing platforms
  • Track record of implementing effective and innovative digital campaigns
  • Solid understanding of web/app metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Must be able to work under tight deadline pressure and manage multiple projects across different business lines
  • Strong English writing and speaking skills a plus
  • Able to lead & coach junior digital marketing employees
  • Honest, responsible, innovative and solution-oriented person, team-player


  • Attractive package: 800$ – 1300$ (Gross)
  • 13th Salary + Performance bonus
  • Lunch Allowance
  • MoMo Care (Bao Viet Insurance)
  • Other benefits following company's policy

Application: please apply via below contact information


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